By Neil Patrick
Knowing how to exploit Linkedin so it works for you and
sucks business opportunities your way, is in my opinion the number one online quick win for
anyone looking to enhance their
career prospects, whether they are in a job or job-hunting.
But it’s no quick task to do all the things you need
to do to fully capitalise on this opportunity
(and that’s why I’m hard at work writing an e-book about this!) Ideally
you should be investing a couple of hours every week to do this. Every week.
Every month. And that’s a big ask for
many people with busy lives.
I find over and over again that people who come to me for
help have misunderstood what they need to do to get the basics of their
Linkedin presence optimised. The good
news is that this is not a big task. It’s something you can get sorted
out with just an hour or so investment of quality time.
Compared to the effort they invest in work for their
employers or sending out applications if they are job hunting, many people
still fail to get this essential foundation right. And that’s just a completely
wasted opportunity.
So here’s an interview with Linkedin profile consultant
Christian Moritz on Channel 8 News where he sets out the basic steps to getting
your Linkedin profile optimised. It’s just 5 minutes long – in it you’ll
discover exactly what you need to do to create the foundation of your own
magnetic forcefield online.
Even if you think you’ve got it covered already, I still
recommend you watch this to check you really have got your basics right.
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